Recently a aggregation affiliate told me that she had gone to do some analysis on Facebook for a abeyant client, and it was about a asleep account. The nonprofit bound up the Facebook page so they could anticipate others from application their name on the platform, but the page was mostly abortive with bound information.
That’s a absent opportunity. What follows are some quick tips for organizations that are continued and with deficient resources:
- One Visit. Most humans will appointment a business or nonprofit’s page alone once. They’ll yield a quick look, like it or not, and afresh they’ll apparently never appointment again. Accomplish abiding to awning your nonprofit advice on the page, forth with a abundant contour account and awning photo (look beginning and creative). Also, accomplish abiding to add your URL. It’s a absent befalling not to accept the basics done.
- Add Facebook Apps. Facebook has a way for you to add apps that will advice you add and alter content. You can add apps that will accord you appearance to do quizzes and polls. You can aswell add apps that will advice you accompany your blog’s RSS augment into your Facebook page.
- Use Facebook Social Plug-ins. Social plug-ins are the “Like”, allotment and added buttons. The Facebook Page Plug-in, which you can seek for in their “Quick Help” area allows you to advance your page on your website and visitors can like or allotment your page after anytime abrogation your site.
- Automatic Content. Many nonprofits accept bound time and resources, and one of the easiest things you can do is automate and agenda posts. Yield a little time and agenda posts out for weeks and afresh as things appear that are current, you can add those easier.
- Run a Promotion. An accomplished way to get added Facebook brand to your page is to run a promotion. We’ve done it in assorted ways, and it’s a acceptable way to get humans absorbed in what you accept to offer. Seek Facebook’s advice area for promotions guidelines.
- Call to Action. Place a CTA on your awning photo (and, again, accomplish abiding you accept an alarming awning photo). Humans will by itself see your awning photo and their eyes will aswell see the CTA’s. Some Facebook CTA’s include, “Sign-Up,” “Watch Video,” or “Book Now.”
- Facebook Alone Content. Accord your followers an added acumen to accumulate your Facebook page top of mind. Advance the actuality that you’ll accept agreeable accessible alone on Facebook and afresh accord your supporters what they wish to see apropos capacity that accept the accomplished levels of engagement.
- Facebook Ads. They work, and they’re not expensive. You can adapt demographics on who will see your ad. They plan to addition your posts and aswell brand to your page.
- Ask Your Database. When you do emails or added types of absolute response, ask your supporters to chase your Facebook page. Don’t accept that humans will seek you out on that platform. So, accord them a acumen to attending for you, and if you run a advance alone on Facebook or accept Facebook-specific content, you’ll drive humans to your page.
- Pin to Your Facebook Page. Use the “pin” affection to accumulate at the top of your page accordant posts, photos, and videos that you wish to share. You can apprentice about pinning a column at Facebook’s advice section.